Senior product designer & design leader

Building in
the AI age

Always up for an interesting problem

I'm JC Zabel. Currently at Microsoft, where I've led design across Azure Advisor, Resiliency, and Customer Health. Before that, founding designer on an enterprise platform now past 20M devices. AI-native, drawn to mission work, still shipping the software myself.

Flagship case study

Azure Advisor · Build 2026 · Private preview

A wall of recommendations → five decisions that matter.

AI-powered, agentic guidance for enterprise cloud resiliency and retirements. Turning walls of context-free recommendations into five decisions that matter. Private preview, unveiled at Microsoft Build 2026.

Read the case study →
HUNDREDS OF RECOMMENDATIONSAskSCOPE + INTENTFIVE THAT MATTER1CRITICAL2NEXT3NEXT4LATER5LATER

How I lead

Hand over whole workstreams

On Azure, six designers and researchers covered three products because each person owned a whole problem end to end.

Azure Advisor →

Decide what not to build

OvrC went from 3 device models to 200+ and stayed usable by people who weren't network engineers. Most of that was saying no.

OvrC →

Argue on the customer's terms

I got a hardware requirement dropped from OvrC Connect because integrators couldn't sell it. Attachment climbed once it was gone.

OvrC Connect →

Watch someone else use it

MealMapper's worst problems were invisible to me until friends and family used it for a week.

MealMapper →

Recent projects

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Working on something that matters?

I'd like to hear about it. I lean toward places where AI meets climate, energy, healthcare, or public service, but if it's real work on a hard problem, drop me a line.

jc.zabel@gmail.com →